LA3C Announces Full Lineup

Los Angeles’ LA3C, a new music festival, will take place on December 10-11 at the LA State Historic Park. While the inaugural LA3C was originally slated for December 2021, COVID-19 restrictions prevented the event from happening until this year.

With LA3C being an abbreviation for “Los Angeles, the Capital of Creativity & Culture,” the 21-and-older event advertises itself as a collection of the best-in-class experiences of musical performance and multicultural food and flavors, and bold interactive art from some of the world’s best artists. The festival also boasts partnerships with nonprofit organizations such as Film Independent and Heart of Los Angeles (HOLA), focusing on helping groups committed to advocating for expression and equal opportunities for young creatives from diverse backgrounds. Aside from the main festival, the event has also announced “Billboard After Dark,” an additional experience for VIP ticket holders. The bonus event will take place after the first day of festivities at a private location, and will feature surprise guests who have had breakthrough success on the charts in 2022.

LA3C announced four headliners for the weekend: Latin superstar Maluma, chart-topper Megan Thee Stallion, legendary rapper Snoop Dogg, and Kpop’s “stage-breakers” Seventeen.

Maluma skyrocketed onto the music scene within the last several years, and is one of the hottest international superstars to come out of South America. He’s best known for hit songs such as “Hawai” with The Weeknd, and for playing Mariano in Disney’s Encanto. Three-time GRAMMY winning Megan Thee Stallion has also quickly become a pop culture icon for her chart-topping releases and confidence in her sensuality. She’s earned two Billboard Hot 100 No. 1 hits in just the past few years, with the “Savage (Remix)” featuring Beyoncé, and “WAP” with Cardi B, and headlined this year’s Coachella music festival as well. Rapping, singing, songwriting, acting, producing, DJ-ing and more, Snoop Dogg has dabbled successfully in just about everything since the 1990s. Most recently, he’s worked on several collaboration tracks, including songs with K-pop acts like BTS, Psy, and Monsta X.

Seventeen first came into the limelight with their pre-debut show, showcasing their trainee days and their debut project show. Through the show, the group became known for being completely self-produced, with vocal team leader Woozi producing, composing, and writing all of their songs, and performance team leader Hoshi choreographing their dances alongside his fellow performance team members. They debuted in 2015 with “Adore U,” and since then, the 13-member boy group has released hit after hit, topping Billboard’s Top Album Sales chart with their latest release, “Face the Sun,” and winning a variety of awards at each year end awards ceremony in their home country. The group’s latest album features the title song, “Hot,” as well as the group’s first ever English release, “Darl+ing.” They finished up the North American leg of their most recent world tour, Be The Sun, in August of this year.

Aside from the headlining acts, other mainstage performers include Free Nationals, Gerardo Ortiz, Fonseca, Marc Seguí, Monogem, Shea Diamond, Chicocurlyhead, and Shawn Wasabi, who is a Filipino American music producer from Los Angeles that first took the world by storm with his release of “Marble Soda,” sampling more than 140 songs in less than three minutes.

On the HIN Events/Hot Import Nights DJ stage will be headliner Mustard, and performance sets from Korean American DJ Cam Girl, Filipino Vietnamese-Chinese American DJ Freya Fox, and Vietnamese American DJ Kim Lee, as well as DJs Peach, AJ Hernz, ARIUS, Kill Bambi, LOLO, Lucky Light, Madds, MEIRLIN, and Vice.

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